After President Trump's election, one of the strongest themes to emerge was that of "Drain The Swamp." Grassfire has done and continues to do quite a bit on this topic. But when we found the image of this bold eagle, it just said it all...
"We Americans are watching you!"
It seemed perfect. The eagle captured the best that is America and the sternness of our commitment to the issue. Eagles are actually quite fierce birds. They aren't nice. They hunt their prey. And they have legendary eyesight.
So we got our graphics team working on a billboard that could light up the day and night streets of D.C. featuring our bold eagle with the backdrop of Old Glory. The challenge was the fact that there are actually very few traditional billboards within the D.C. Metro area, where members of Congress, staffers and policy wonks might actually see the message.
So we hunted until we found this prime location in one of the busiest intersections right in the heart of the political region of the district. And up it went. Message sent.